A long career.
A website that wasn’t bringing in bookings.
Frank Baggetta has performed for fifty years, including at the Rogers Centre and the Royal Ontario Museum. He said the website he’d had for fifteen years had never brought him a booking.
The old site needed a clearer structure, a usable mobile layout, and a cleanup of dead pages. Visitors needed a way to find the music for their event and contact Frank.
A clearer way to find the right music
The rebuild organized the site around five services: weddings, corporate events, cocktail piano, Italian music, and jazz. Each service had its own page, with copy and structure written for local search.
Performance videos let visitors hear Frank’s music. The mobile layout and direct enquiry paths made it easier to go from browsing a service to asking about an event.
Refining the site as the work continues
The current site brings weddings, corporate and private events, and performance videos into the main navigation. Visitors can explore Frank’s music, experience, and repertoire before asking about a date.
The enquiry form now asks for the event date, venue, guest count, performance length, and type of music. It explains what Frank will review and that he replies personally. Those details give him more context for the conversation.
More traffic.
Real enquiries.
Google traffic measured by search clicks, August 23–September 19, 2026, compared with the preceding 28 days. Updated September 21, 2026.
“I had a website for fifteen years and it never brought me a single booking. I’m not a tech person, so I kept putting it off. Matt had my new site live faster than I thought was possible, and in the first month it already brought in three new enquiries. I sent him what I had and he handled the rest. Completely painless.”
Frank Baggetta · FrankBaggetta.ca