A long career.
A website that wasn’t bringing bookings.
Frank Baggetta has performed for fifty years on Toronto’s biggest stages, from the Rogers Centre to the Royal Ontario Museum. For fifteen of those years he had a website. It never brought him a single booking.
It wasn’t built to be found: it didn’t rank, it wasn’t built for mobile, and it had collected a decade of dead pages.
The rebuild
We rebuilt it as a fast, mobile-first site organized around five services: weddings, corporate events, cocktail piano, Italian music, and jazz. Every page was written and structured for local search.
Visitors could hear Frank perform, find the music for their event, and get in touch directly.
Results from the original launch
- Three new enquiries in the first month, after fifteen years without a booking through the old site.
- Ranked first on Google for “frank baggetta.”
- Organic search became the site’s largest source of traffic.
- A 76% engagement rate, with visitors spending about a minute per visit.
- 70% of search clicks came from mobile.
Search and traffic figures: Google Search Console and GA4, approximately the first 3.5 months after launch. First-month enquiries reported by Frank.
“I had a website for fifteen years and it never brought me a single booking. I’m not a tech person, so I kept putting it off. Matt had my new site live faster than I thought was possible, and in the first month it already brought in three new enquiries. I sent him what I had and he handled the rest. Completely painless.”
Frank Baggetta · FrankBaggetta.ca